Minutes

Minutes from the last four networking meetings will be updated here each week.
September 17, 2018

Attendees:

Jeff from Bullseye Carpet Cleaning

Peggy from Eugene Science Center

Stifel Financial

Lori Reed – Professional Organizer

Tina from Cascade Title

Rachael from UplinkSpyder

Charleen from Loan Depot

Byron from Westside Stamp & Printing

Jessica from REMAX/Integrity

Sandi Patton from A&M Auto Body

This Week’s Presenter was Jeff Turner from Bullseye Carpet Cleaning

Jeff’s presentation taught our group about the difference between hiring a professional carpet cleaner and cleaning carpet yourself.

Does the Carpet Actually Get Clean?

Professional:
Yes. Professional carpet cleaners are skilled in determining what kind of carpet they are dealing with, and how much detergent can be used on tough stains. They also utilize steam to break down stains and kill mold, dust mites and bacteria. This process cleans and disinfects your carpet.

DIY:
It depends on the machine and the operator. If you are a novice, then you may not know how the machine works, how much detergent to use, when the carpets are cleaned or if there is still detergent left in the carpet that still needs to be rinsed out.

If you are experienced in using a machine, then your time is drastically reduced. However, many rental machines do not have a heater, so the water is only as hot as what you place into it. They rely on the cleaners and suction to remove stains from your carpet. Also, most machines cannot work on stairs.

How Much Does it Cost?

Professional:
A typical cleaning costs between $30 – $50 per room and stains. If you have a 1,000 sq. ft. home it will cost around $100. If you have a 2,000 sq. ft. home, it will cost approximately $200. There is also normally a minimum charge for a professional to show up. A professional should always give you an estimate. It should not be a surprise when you receive the bill.

DIY:
If you purchase a machine, then you will spend between $100 and $500. The lower the price, the less it cleans and the more work you have to do. Higher priced machines will have easier functionality and easier cleanup.

How Much Time Will It Take?

Professional:
You schedule and they come. You can watch the professional do it, or let them in and leave, your choice. Depending on how large your home is, it will typically take 1 – 3 hours.

DIY:
Again, if you are a novice, you will need to pick up the machine, read the instructions, clean the carpet and then clean the machine. This
could take 2 to 3 times longer than a professional.

How Often Should I Clean?

Professional:
Every 12-18 months.

DIY:
Every 6-12 months.

If you have new carpet, check the warranty. A professional may be required and a DIY may void it.

For the price of 2 coffee drinks a month, you can have your carpets professionally cleaned once a year.

While carpeting has a wide range of prices, the average homeowner pays between $7 and $12 per square foot ($63 – $108/square yard), with the average installation size roughly 10-feet by 14-feet for an average cost of $980 to $1,680.

Carpet with good care lasts twice as long, up to 10 to 15 years.

Thank you to Jeff for the helpful presentation! If you would like more carpet care tips, check out the Bullseye Carpet Cleaning website.

Closing Announcements:

  • Members should be looking for ways to increase membership in LBRP.
  • We now have a position open for a member in the insurance field. If you know of anyone, please invite them to a meeting.

Next week’s presenter is Charlene Clark from Loan Depot. We will see you all next week!

August 27, 2018

Attendees:

Sandi Patton from A&M Auto Body

Rachael Nelson from UplinkSpyder

Dion Coxe from The Vendley Agency

Stifel Financial

Charlene Clark from Loan Depot

Jeff Turner from Bullseye Carpet Cleaning

Announcements: 

  • We will not have a meeting next week (9/3) in observance of Labor Day.

This Week’s Presenter was Rachael Nelson from UplinkSpyder

Rachael spoke about the importance of well-optimized Google listings for local businesses. Benefits of claiming, verifying, and optimizing your Google listing include:

  • Increasing the chances of showing up in Google search results
  • Appearing in Google Maps
  • Customers can easily find your information and contact you
  • It’s free!

Claim Your Listing

If you haven’t claimed your Google listing yet, that’s the first step. To get started, visit https://www.google.com/business. Enter your business name and location. If Google does not recognize your business, you can create a new listing. If Google does recognize your business, this means the listing already exists and could have been created by someone else. If this is the case, Rachael and her team at UplinkSpyder work with Google to transfer the ownership of listings to the right owner.

Verify Your Listing

Once you have access to your Google listing, you need to verify your listing. You will need to request a verification postcard from Google. This postcard will have a code that you will need in order to verify the listing. If you need help requesting a postcard, Rachael and her team can assist with the verification process.

Complete All of the Information Google Asks For

Many local businesses just claim their Google listing and forget about it. There are a variety of questions Google wants you to fill in. When done, your listing will have valuable data that will make it easier for potential customers to find more information about your company. If you don’t fill out that information, someone else could. You may be familiar with this if you’ve searched for a business, and seen the “Suggest an edit” option in their Google listing. This means that anyone can edit your listing, and may publish incorrect information about your business. It is important to check your listing often and update as needed in order to avoid incorrect information from appearing to customers.

Add Photos to Your Listing

Businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps (according to Google). Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. Not sure how many pictures to add – or what they should be of? At the very least, make sure your listing has the following:

A Cover Photo: Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.
A Profile Photo: Your profile photo is what appears when you upload new photos, videos, or review responses.

When Jeff was a young boy, his dad taught him to never disrespect his mother. One day Jeff did disrespect his mom, and when his father found out, he was in big trouble. That is why as an adult, Jeff believes no one should ever disrespect their mother or wife, so he treats his wife with the upmost respect.

Encourage Reviews

Ask your customers to leave you a review on Google. Reviews help improve your search ranking and make customers more likely to contact you if you have a high rating.

Post Regularly

Similar to Facebook, one feature that Google listings recently added was posts. The great thing about Google posts is that when a potential customer searches for a particular business on Google, the post shows up in the business’ Knowledge Panel (on the right side of search results with the other business information).

Need Help?

UplinkSpyder can help you claim, verify, and optimize your Google listing. They also provide graphic design help, so your cover and profile pictures look their best. If you are not sure what you should post about, they can also help you come up with a successful posting strategy that will engage users, encourage customer reviews and increase inquiries to your business.

Thank you to Rachael for the educational presentation!

Closing Announcements:

  • Our next presenter will be Charleen Clark on September 10th!
August 20, 2018

Attendees:

Charlene Clark from Loan Depot

Rachael Nelson from UplinkSpyder

Sandi Patton from A&M Auto Body

Stifel Financial

Peggy Whalen from Eugene Science Center

Tina Nault from Cascade Title

Jessica Johnston from REMAX/Integrity

Dion Coxe from Ken Vendley Agency

Educational Moment: Tina shared that it is important to tell other people your success stories. This makes people more likely to refer others your way. Going off of that advice, our group took turns sharing our own success story about how we helped a client recently.

This Week’s Presenter was Jessica Johnston from REMAX/Integrity

Jessica helped clear up a few common questions that she gets from her clients. For example, many first-time homebuyers believe that they will need to pay a Realtor fee, but most of the time, this is not the case. She explained that the agent fee is typically paid by the seller. When the sellers set a listing price for the home, they usually take the agent’s commission into account.

Another question she gets from sellers is whether or not they should stage their home. Jessica offers complimentary staging consults to her clients, and works with one of the best staging professionals in Lane County. In her experience, 9 out of 10 times the homes that are staged for sale sell within the first month. Staging your home presents it in the best possible light. Staged homes also appeal to buyers who may not have been able to picture themselves in the space had it not been staged. Staging also makes a home seem larger. Removing clutter and arranging furniture in a way that maximizes usable space within the house gives the impression that the home is larger than it actually is.

Now more than ever, it is important to work with a real estate agent with years of experience in the industry. Unlike many real estate companies in Eugene, REMAX/Integrity is the only company that has all full-time employees. This means that each of the agents can dedicate the majority of their time to make sure their clients are happy. Jessica’s years of experience as a full-time, successful real estate agent and her shining reputation make her one of the best real estate agent’s in town to work with.

Closing Announcements:

  • Jessica and REMAX/Integrity may be holding a Shred-It event for clients. Please let Jessica know if you are interested in participating and inviting your clients.
  • Next Monday (8/27) is STEM Night at the Eugene Emeralds game! Half of the proceeds from ticket sales will help support the Eugene Science Center. This is the last Ems game of the season, so you won’t want to miss it!

Thank you to Jessica for the insightful presentation and everyone who attended our meeting! Next week’s presenter is Rachael Nelson of UplinkSpyder Web & Design.

August 13, 2018

Attendees:

Rachael from UplinkSpyder

Sandi from A&M Auto Body

Peggy from Eugene Science Center

Charlene from Loan Depot

Stifel Financial

Charlene from Loan Depot

Dion Coxe from Ken Vendley Agency

Jessica Johnston from REMAX Integrity

Tina Nault from Cascade Title

Wendy Gregory from Wendy Gregory Photography

This week, we were joined by a guest! Rachael from UplinkSpyder invited Margie Basaraba from Sylvania Capital Funding to attend our meeting.

This Week’s Presenter was Dion Coxe from Farmers Insurance

Dion spoke to our group about the importance of Personal Umbrella insurance policies. With a Personal Umbrella policy, you have additional coverage once the limits under your primary policy are used up. Your assets, as well as your future earnings, are covered.

An Umbrella policy helps cover potential liability claims or judgments including:

  • If your dog bites someone and you are sued for the damages.
  • A guest has an accident around your pool that requires surgery.
  • You are burning leaves and cause a fire that damages neighborhood homes.
  • An accident on your swing set causes serious expenses.
  • Your teen driver accidentally hits a pedestrian.

Besides providing increased liability limits, a Personal Umbrella policy gives you these additional benefits:

  • You are covered against claims that may not be covered by your underlying policies for Homeowner’s, Auto liability and Watercraft liability, such as libel, slander or defamation of character.
  • You are covered anywhere in the world.
  • You are covered for defense costs and attorney fees associated with claims against you that are covered by your personal Umbrella policy, but not by your primary policies. These expenses are paid in addition to your policy limit.

When life brings the unexpected, Farmers Insurance is here to help you get back where you belong as quickly as possible. A Farmers Personal Umbrella policy can give you the security and peace of mind you’ll need to get through the storm.

In today’s society, no one is exempt from large liability losses. Let’s face it: people are growing more willing to sue every day. The bottom line is: It can happen to you. If it does, Farmers can help you get back where you belong.

Thank you to Dion for the educational presentation and to everyone who attended this week! Next week’s presenter is Jessica Johnston from REMAX Integrity!

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